About me

I have spent my career moving between different worlds: corporate leadership, entrepreneurship, high-ticket e-commerce and strategic collaboration across organisations. What connects all of these paths is a consistent focus on ownership, structure and long-term independence.

From an early stage, I became aware of how deeply financial structures influence freedom of choice. That awareness has guided many of the decisions I have made since, both professionally and personally. I have experienced periods of stability that still felt restrictive, as well as periods of uncertainty that forced growth, responsibility and clarity.

MSc MBA

Over the years, I've acquired two Masters Degrees; an MSc in International Business and an Executive MBA degree from Nyenrode Business University.

I have held management roles within established organisations, and later chose entrepreneurship as a deliberate design choice rather than an escape.

Today, I build and scale my own high-ticket e-commerce businesses across different niches, with a strong focus on sustainable growth, ownership and leverage.

Entrepreneurship

Today, I build and scale my own high-ticket e-commerce businesses across different niches, with a strong focus on sustainable growth, ownership and leverage.

Alongside this, I work as a coach and leader within High Ticket Academy X, part of DSA, supporting entrepreneurs who want to build real businesses instead of short-term income streams.

Corporate

I also remain connected to the corporate world through selective work on business ecosystems and public-private collaboration, where strategy, trust and long-term vision are essential.

I still do Program Management, Business Consultancy and Ecosystem Orchestration for business.

My Values

What matters most to me is how things are built. I value integrity over convenience, responsibility over shortcuts, and freedom that is grounded in structure rather than illusion. I am not interested in fast success that creates new dependencies later on.

This platform is a place where I share reflections, insights and lessons drawn from lived experience. Not to persuade, but to offer perspective. Not to promise outcomes, but to explore what it truly takes to build independence over time.

If my way of thinking resonates with you, you are very welcome here.

Work with me